Mission and Values


To be the most customer-focused and innovative venting solutions company.


To lead and engage the industry in learning and adopting safe and energy-efficient venting practices and solutions by providing guidance, equipment and services.


Technical Excellence - We are people in constant pursuit of learning, sharing and providing world class technical expertise.

Honesty & Integrity - Because our focus is to consistently do what’s best for our customers, we strive to develop trusted, highly valued partnerships that lead to long-standing relations.

Empowerment & Entrepreneurialism - Our culture, our structure and our leadership encourage and attract people who are capable and passionate about leading, building valued relationships, fulfilling their customer’s specialized needs, and going above and beyond expectations.

Collaboration & Teamwork - We support, mentor and encourage the development of individuals and the success of the team driven to seek, find and deliver the best solutions for our customers.

Passion - We believe having fun and being creative is how people learn best. And we have fun celebrating our successes along the way


We believe the keys to our success are:

  • Building and maintaining strategic alliances with sales channels, architects, engineers, contractors, heating appliances manufacturers; code and standards officials and other industry related business partners;
  • Adopting a customer- and market-focused sales and marketing paradigm.
  • Maximizing the exposure through quotation activity and identifying the market.
  • Prepare and customize, if necessary, the sales proposition
  • Provide proven application recommendations.
  • Persuade stakeholders and owners to use our systems in their construction specifications.
  • Following and taking advantage of trends in the market such as the move towards energy saving equipment and sustainability in general.